Wednesday, 10 March 2010

William Bernbach

In the words of the renowned advertising pioneer, William Bernbach:

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting unless you say things imaginatively, originally, freshly”